HBR Case Study: Competing Against Bling
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HBR Case Study: Competing Against Bling
How can an understated watch brand stand out against flashier, gem-encrusted offerings in China? Wei Song oversees Greater China for Rochat & Schmid, a 100-year-old Swiss maker of luxury timepieces. China is a critical market for the firm, but sales of watches have stalled there. The firm's competitors are going after China's luxury shoppers ...
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