What Is B2B Lead Generation?
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What Is B2B Lead Generation?
Think growing a business is all about ads or posting on social media? Not in B2B. Here’s the truth: the real buyers are decision-makers—marketing heads, procurement leads, even CEOs. In this video, I break down what B2B lead generation really means, how to identify your perfect client, and the best channels to reach them (LinkedIn, cold ...
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